Creating and marketing highly valuable offers to powerfully assist your market towards their desired outcome.
Let me ask you a quick question:
Can you name some of the top Internet Marketers? You know, the guys who are making in the millions of dollars every year, and often in just a single product launch!
You’ve probably said someone like Frank Kern, Eben Pagan, John Reese, Armand Morin, Ryan Deiss, Joel Comm, Alex Mandossian or Jeff Johnson.
Let me ask you another question:
What do all these famous and very successful Internet Marketers all have in common?
Yes, you guessed it…They all have their own information products!
Now, don’t get me wrong… I’m not saying that you can’t make a fortune online without having your own product because there are many super affiliates out there who have made a fortune from simply selling other people’s products.
I’m saying that all the really big earners have their own products and that is a pattern which you shouldn’t dismiss. Sure you can make a huge income as a super affiliate but product creation enables you to take things to an entirely new level.
Digital product creation introduces an element of control in your business. All of sudden, you’re the one with the leverage. You can leverage affiliates to extend your reach, grow your prospects and customer database and you can leverage the multi-billion dollar infrastructure (a.k.a. the Internet) to distribute your products to buyers even while you’re asleep or on the beach.
Selling Your Digital Products Using Affiliates
One of the beautiful things about creating your own digital product is the ability to list hte product on an affiliate network such as Clickbank where there are 120,000 registered affiliates, of which many are actively looking for products to market. This means that the affiliate is taking on the risk of marketing the product for you. They are investing their time in promoting the product on your behalf as a commission only salesman. The chances are that many affiliates are even spending money on advertising such as Google AdWords to promote your product.
Using Creativity For Product Creation
Creating products is a popular activity for many internet marketers because it enables them to draw on their creativity to provide valuable information products to customers.
Other benefits for you as a product creator is it is a quick way to bridge the credibility gap. You immediately become an expert when you can market a product of your own passing on valuable information to your market. Trust and credibility are two of the biggest obstacles that an Internet Marketer needs to overcome. Prospects are always asking the question:
Why should I trust you and do business with you?
One key concept to take into account is when you’re marketing a product, you’re not actually marketing a product. You are marketing a “solution” or an “offer”.
Your prospects will pay good money for the result they desire which they believe your product will give. They don’t really care about what it does. Your customers see your product as a means to an end. Your product is actually an obstacle for your prospect which they must overcome in order to get to their desired end result.
You may have heard of a product called Traffic Geyser which is a really cool product marketed by Mike Koeings. The product distributes videos, audio, articles and bookmarks around the internet to many different locations to give you a search presence in the major search engines such as Google and Yahoo. People actually buy the increase in traffic to their website not the distribution service in itself.
Creating your own informational products is extremely important as it enables you to build a list fast, leverage the traffic of others, gain credibility and trust and of course to make a profit. Product creation truly is the strategy of choice for many of the top internet marketers out there.
To Your Product Creation Success,
The Profit Share